Big changes are coming to our learning experience! We’re officially migrating from Tortal to Woven beginning April 1 — bringing learning and compliance into one streamlined, user-friendly platform. With less admin work, stronger training tools, and a more intuitive design, this transition is built to support spa leaders and franchisees at every level.
Don’t miss the Migration Kickoff Webinar on February 17th
to get the full roadmap and next steps.
The Q2 Marketing Survey is now open, and spa owner participation is essential to ensure your promotional selections and marketing preferences are accurately reflected for the upcoming promotional windows. You’ll make decisions for Mother’s Day (Window 3) and Facial Awareness (Window 4), with the option to select promotional offers or default to the national promotion.
The deadline to complete the survey is Wednesday, February 18th. If no response is submitted, your spa will automatically default to the national offer. Don’t forget — you may also opt in to reserve 12.5% of your LAF for Q2 hyper-local marketing support.
Zenoti is getting a refreshed look later this quarter. The Appointment Book, Guest Profile, Register Module, and Mobile App will feature a redesigned interface — with no major workflow changes. Spas can toggle on the new interface beginning February 16th, and full transition will occur March 10.
Training resources and updated manuals will be available in advance to ensure a smooth rollout. Explore the new interface training videos in the LMS to get ahead of the transition.
Missed the live February 9 QBR? You can catch the full recording anytime. This update covers the state of the business, key cost‑efficiency efforts, Zenoti platform improvements, and current guest‑experience scores, along with what’s next for marketing—our evolving media strategy, brand work, membership pilots, email enhancements, and guest‑driving initiatives. It’s a great way to stay connected to where we're headed.
watch now
Collecting client emails is essential to both the client experience and our business success. Email allows us to communicate important appointment details through confirmations and reminders, send required forms in advance, and support online booking, helping ensure a seamless and stress-free visit. To ensure clients receive this information, it’s important to collect accurate, valid email addresses and avoid using placeholders or invalid emails whenever possible.
An effective and natural way to collect an email is by saying:
“We send all important appointment details and paperwork via email, what’s the best email address to send that to?”
We’re hitting the road! This year, our team is traveling to market cities across the country to connect with you, share an inside look at our evolving marketing strategy, and gather the insights that matter most. These events are not market‑specific, so pick the city that works best with your calendar and travel schedule.
Check out the roadshow calendar to see when we’ll be in your area! *Please note, these market visits will replace our annual Mid-Year Summit, which has been cancelled at this time.
Tech Support Contact Info
Franchisee Resources
Conference Information
View and register for upcoming events directly in your Outlook Calendar.
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đź“Ś Add the Calendar today to ensure you never miss an update.
We’re excited to officially kick off an exciting
evolution in our learning experience!
Starting April 1, 2026, we will begin migrating from our current LMS, Tortal,
to Woven — a powerful platform we already trust for compliance and one
that will significantly simplify learning management for spa leaders and
franchisees.
This move means:
Join
us for a comprehensive overview of what’s ahead:
đź“… Tuesday, February 17
⏰ 2:15 PM ET
All U.S. and Canada spas will transition to Woven in three waves, organized by ownership group (all spas within an ownership group will migrate together):
Your specific wave will be communicated by your FBC ahead of the launch webinar.
During the webinar, we’ll cover:
👉 Register
HERE
*If you experience registration issues, try using an alternative browser.
This
is your opportunity to get a first look at Woven, understand what to expect,
and feel confident heading into the transition. We can’t wait to show you
what’s coming next!
Later this year, we will be introducing a new local email marketing platform that will replace Zenoti for all spa-initiated email sends. This new system will provide a streamlined experience, improved visibility, and brand-safe templates directly within our centralized email program. Once the new platform is fully rolled out, Zenoti’s local email capabilities will be retired.
We will share more details, training materials, and timelines as we get closer to launch so your spa can prepare for a smooth transition.
You may choose to reserve 12.5% of your Local Advertising Fund (LAF) for hyper‑local marketing support during Q2.
New Dates: May 11-June 10
To align with Skin Cancer Awareness Month and allow more time for participation we are moving this initiative from February 2026 to May 2026. As you know we are launching a chainwide partnership with American Cancer Society to drive awareness around the importance of cancer screening within the Hand & Stone community, ​ with a collective goal of $150,000 in donations to the American Cancer Society to support life-saving screening initiatives. By moving this to May we will add a focus on Skin Cancer Awareness that aligns with our brand to support proper skin care.
Hand & Stone Corporate will be providing social media support by hosting a week-long campaign that highlights the cancer stories of our own team members. This initiative aims to honor their strength, raise awareness, and show solidarity within our Hand & Stone family. American Cancer Society will also be providing social media support for this initiative.
Hand & Stone’s donation will go directly to ACS patient support, helping provide care and resources for patients and caregivers, including support for oncology massage services. As a reminder the participating spas will donate $5 for each new Member they acquire during the campaign timeframe and clients can participate as well, for each minimum $5 donation each client donates they will receive GWP (while supplies last).
Any spas that said yes to the survey will automatically be included in the May campaign. If your spa would like to participate and did not fill out the survey from December, please reach out to your FMM.
In April, ACS will host a webinar to guide participating spas through the talking points and materials they’ll be receiving, ensuring everyone feels prepared and supported to talk to clients.
