Conference

The Conference Agenda is Here!

✨ Big News! The Hand & Stone International Conference 2025 agenda is live! ✨ We are heading to Caesar’s Palace in Las Vegas from November 2–4, 2025. This year’s program is filled with opportunities for connection, learning, and celebration.

View the Agenda
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Hand & Stone Conference: Vendor Specials

Discover exclusive vendor conference specials designed to help you stock up, explore new innovations, and elevate your spa offerings. Click the link below to take advantage of these limited-time promotions and enhance your guests’ Hand & Stone experience.

Unlock specials here

Technology

Upcoming Zenoti Software Update

Please be advised that Zenoti will be releasing a software update on Thursday, November 6, 2025. 

The Hand and Stone technology team is reviewing the updated features and will follow-up with details in the near future to advise on any new feature activation. 

In the event your spa experiences issues the day of the update, please contact the Technology Support team at it@handandstone.com.  

Training

Holiday Sales Training on the Road – Reserve Your Spot!

This holiday season, our Field Training Team is hitting the road! We’re hosting in-person training sessions designed to help you and your team boost gift card and membership sales during the busiest and most rewarding time of the year.

What you'll gain: 

Training Dates

Here’s the full list of upcoming sessions. Registration links are currently available for the first two sessions. Additional links will be shared as soon as they open.

Space is limited, so be sure to secure your spot early. Click the links above to register today, and stay tuned for more registration announcements!

Profitability

Don’t Let Missed Calls Lead to Missed Profits 

Maintaining 85%+ answer rate is not just a service metric, it’s a profitability driver. Dropping below 85% can mean a loss in revenue annually. 

Every missed call is a missed opportunity to convert a lead into a loyal guest. Consistent phone responsiveness is critical for guest satisfaction and business growth, especially during high-volume periods like holidays.  

ACTION ITEMS

Train Spa Associates (SAs) to always answer the phone, even if they need to place the caller on hold. 

Avoid relying solely on voicemail or Bots for first contact with a guest. 

If hold time may exceed 30–45 seconds, instruct SAs to:  

-Offer a callback. 

-Collect the caller’s name, number, and reason for calling. 

Use Invoca call tracking: Invoca Action Guide & Access Request Form 

-Analyze call volume trends. 

-Identify peak call times and days with missed calls. 

-Review recorded calls to assess lead handling quality. 

-SA Call Review Worksheet 

Support In-Person Service Without Sacrificing Call Responsiveness, if all staff are occupied, use a quick info capture sheet to:  

-Log caller details. 

-Ensure callbacks within 5–10 minutes. 

Reinforce the importance of follow-up as part of the guest experience. 

Service & Product

A Note from IMAGE Skincare - Grace Rochlitz, Executive Director of National Accounts:

Dear Valued Partners,

I am writing to inform you of a current out of stock situation due to unforeseen circumstances with one of our lab partners. This temporary disruption has affected our production schedule, and we are actively working with our partners to resolve the issue as quickly as possible.In the meantime, we recommend the following alternative options that offer similar benefits and quality:

We understand how important these products are to our customers and sincerely apologize for any inconvenience this may cause. Your patience and trust mean a great deal to us as we work to restore full availability. We will keep you abreast of the situation and will be the first to know when these products are back in stock. 

Your business is very important to us, and we understand how crucial costs and margins are to you. Due to the increased cost per treatment of the Hydrogel Sheet Masque, we are pleased to offer two FREE 5-packs of the BB Hydrogel Sheet Masque with every $500 BB order. 

Get 2 free 5pk BB hydrogel sheet mask with every $500 BB effective immediately and until Ormedic Balancing Gel Masque is back in stock. 

Thank you for your continued support and understanding.

A New Way to Order - Welcome to B2BShopOnline.com 

Welcome to B2BShopOnline – The New Hand & Stone Ordering Platform

We’re excited to announce that HSOrderSystem.com has officially transitioned to B2BShopOnline.com, a streamlined, multi-location ordering platform designed to make managing your retail and professional product needs easier than ever.

With B2BShopOnline, leaders can:

  • Shop Hand & Stone Signature Scented products and more from one account
  • Order with low minimums (3 units per scent for retail candles, 1 per scent for pro-use products)
  • Track orders and shipping updates anytime
  • Access analytics to review sales performance and download reports

Register now at www.B2BShopOnline.com/HandandStone to explore best-selling items like Retail Candles, AromaBeam, and Scenting Towers — all in one convenient place.

click here to learn more

Introducing Phyto Nature E2 – A Breakthrough in Skin Renewal

Get ready to elevate your spa offerings with Phyto Nature E2, our newest innovation that combines enzymes and exosomes to deliver younger-looking, radiant skin. This breakthrough formula exfoliates away dull surface cells while supporting the skin’s natural regeneration process, with visible results after just one use.

Key Benefits:

  • Diminishes the appearance of fine lines and wrinkles
  • Accelerates natural cellular renewal
  • Resurfaces skin to reveal brighter, smoother skin daily

Launch Timeline:

  • Innovation Preview + Official Reveal to PSTs: 11/3/2025
  • Direct Ship Opt-in/Out Period: 11/3–11/17/2025
  • Deals Ship: Week of 11/26/2025
  • PST Launch: 12/8/2025
  • Global Launch: 1/2/2026

Retail Product:

  • UPC: 666151115286
  • SKU: 111518
  • Retail: $158.00
  • Pro Cost: $79.00

Esthetic Leadership Development Program — Multi-City Tour

Following the success of our workshop, we’re taking the Esthetic Leadership Development Program on the road! This two-day, in-person program is designed for esthetic spa leaders—Lead Estheticians, Directors, Services Managers, Regional Managers, and Spa Leaders. 

Gain hands-on tools, modern leadership strategies, and coaching techniques to grow your team, elevate client experiences, and lead with confidence—all shaped by licensed esthetician Gillian and insights from field leaders.

Upcoming Dates & Locations

📍 Los Angeles: November 11–12 (waitlist open)
📍Scottsdale: December 2-3 (waitlist open)
click here to learn more

Spa Growth

Existing Franchisees Expand!

Jeff and Jacqui Heck

NC Fuquay-Varina and NC Wake Forest

Big News from North Carolina! Jeff and Jacqui Heck are expanding their Hand & Stone portfolio with the recent aquisition of NC Fuquay-Varina and NC Wake Forest spas - bringing their total to four locations! Their continued growth is a testament to their passion for delivering exceptional wellness experiences to their communities.

Congrats Jeff & Jacqui! 

James Egan Opens 7th Hand & Stone i​n South Florida

Long-time franchisee James Egan brings a new spa with zero gravity tables and vibro-acoustic therapy to the South Florida community.

READ MORE

Darrell & Deloris White

TX Kyle – 1 UNIT 
Austin DMA 

10/23/2025

Please join us in welcoming new franchisees Darrell and Deloris [Last Name], who will be developing a Hand & Stone Massage and Facial Spa in Kyle, Texas.

Darrell joins the brand following a remarkable 35-year career in public service with the Internal Revenue Service, where he advanced through numerous leadership roles and ultimately served as Deputy Chief Information Officer. He holds degrees in Accounting and Information Systems and brings a wealth of experience in management, operations, and organizational leadership.

Deloris currently serves as Associate Director of Investment Accounting for the University of Texas System, where she has been a valued team member for 14 years. A proud Austin native and Texas State University alumna, Deloris holds a degree in Finance and is deeply rooted in her community.

Together, Darrell and Deloris are eager to embark on a new journey in the health and wellness industry, inspired by Hand & Stone’s mission to improve the day-to-day lives of others. They look forward to building a thriving business that not only serves their local community but also creates a legacy for their two children. 

Special thanks to Don Williams for guiding them through the due diligence process.

Welcome Darrell & Deloris!